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Communications and Marketing

The Communications and Marketing Department supports students, staff, and schools by sharing the stories of Roanoke City Public Schools with the community. The department provides information to the public about the mission, goals, policies, and activities for the school system. This includes publishing stories through the RCPS Newsroom, crafting the monthly Star News, engaging with families on social media platforms, working with media partners, creating marketing materials, and updating the RCPS website.

Media Inquiries
RCPS values transparency and believes in open and honest communication. The Communications & Marketing Department is committed to responding as quickly as possible to media representatives while also protecting the privacy of our students and employees. All requests for information, including interviews, photos, and statements, should be directed to [email protected].

Please review our Media Guide to learn more about Roanoke City Public Schools and our news guidelines.

For public records requests, please contact FOIA Officer Dr. H. Alan Seibert via email at [email protected] or via telephone at (540) 853.2007. Click here for more information about the FOIA process.

Contact Information

General inquiries:

Claire Mitzel
Coordinator of Communications and Public Relations
Phone: (540) 853.6164  |  [email protected]

Communications & Marketing is led by:

Kelly Sandridge

Chief Communications & Community Engagement Officer
(540) 853.2816  |  [email protected]

40 Douglass Avenue NW, Roanoke, VA 24012 Phone 540-853-2502