Subject: Weekly Media Tips October 28, 2011
Date to send: 10/28/2011 at 4:00 PM


October 28, 2011

For coverage information contact Tiffany Woods, Director of Public Relations for Roanoke City Public Schools, at tdwoods@rcps.info or 540.853.2905.

October 28
EVENT:
WVEC Classic College Football Players Meet with Patrick Henry and William Fleming Minority Male Students to Encourage them to Pursue Higher Education
SCHOOL:
William Fleming High School
DATE/TIME:
October 28th, 5:30 p.m.
DETAILS:
Lincoln University and Virginia University of Lynchburg football players will share personal stories and advice on pursuing higher education to a group of minority male students from Patrick Henry and William Fleming High Schools at 5:30 this evening at William Fleming High School. A banquet for the college athletes and Western Virginia Education Classic Organizers will follow the mentoring session at 6 p.m. The two colleges will be playing in the WVEC Classic annual football fundraiser game tomorrow at 1pm in the William Fleming stadium.

October 29

EVENT:
Western Virginia Education Classic Annual Football Fundraiser Kicks off at 1pm on Saturday –Lincoln University vs. Virginia University of Lynchburg
SCHOOL:
William Fleming High School
DATE/TIME:
October 29th, 1 p.m.
DETAILS:
The 12th annual WVEC games kicks off on Saturday at 1 p.m. in the William Fleming stadium. Virginia University of Lynchburg will go head to head against Lincoln University in the football fundraiser games. Proceeds from the game benefit the Total Action Against Poverty (TAP) dropout retrieval program.

EVENT:
Stonewall Jackson Middle School Sponsors 3K Race to Encourage Teen Health Through United Way Initiative
SCHOOL:
Stonewall Jackson Middle
DATE/TIME:
October 29th, 9 AM-11 AM
DETAILS:
Stonewall Jackson Middle School will be sponsoring the United Way: Healthy Teens 3K Walk / Run in Southeast on October 29 as part of a national competition to advance youth health causes. The 3k will begin and end in front of Jackson Middle School near the crosswalk. The Healthy Teens initiative, championed by United Way Worldwide, the ACC, and the USA Today Charitable Foundation, promotes a cross-curricular health and wellness literacy program to inspire middle school students to build a better quality of life for themselves, their families, and their communities. Schools submit presentations on their health campaigns, which will be judged on content, creativity, effectiveness, and mechanics. Six schools will receive a $500 cash award and trophy. As part of the campaign, Stonewall Jackson students have been reading USA Today articles related to teen health. At a future date yet to be determined, a Virginia Tech athlete will also be coming to speak to the middle school students.

EVENT:
"Harvest Fun Time in the City" Planners Expect 2000 Attendees at Fall Event Hosted by Breckinridge Middle School
SCHOOL:
Breckinridge Middle School
DATE/TIME:
October 29, 4 PM-6:30 PM
DETAILS:
Roanoke City Parks and Recreation planners are expecting at least 2000 attendees at this year’s event based on the success of last year’s event which attracted nearly 1800 people.
Harvest Fun Time in the City will take place at Breckinridge Middle School on October 29 from 4:00 PM to 6:30 PM. Activities for children ages 1-12 will include games, treats, moonwalk, carving pumpkins, prizes, food and more. Trunk-or-treat vehicles will be on site for children to visit, and community businesses and churches will be sponsoring tables. Breckinridge Middle School faculty will be volunteering at the event, which takes place in the school’s parking lot.

November 1

EVENT:
Columbine Victim’s Uncle Visits Patrick Henry High School
SCHOOL:
Patrick Henry High School
DATE/TIME:
November 1
DETAILS:
The Patrick Henry Rachel’s Challenge assemblies on November 1:
Student Assemblies: 9:00 AM – 10 AM; 10:30 AM – 11:30 AM; 12:45 PM – 1:45 PM
Community Event: 7:00 PM
Rachel Scott’s uncle, Larry Scott, will visit Patrick Henry High School this year to talk about the Columbine tragedy and the values Rachel stood for. Rachel’s Challenge is a program that encourages students to embrace a positive change in the way they treat others. Rachel Scott was the first person killed at Columbine High School on April 20, 1999. In each hour-long assembly, students will view powerful video/audio footage of Rachel’s life and lessons learned from the Columbine tragedy.. Keith Farmer of Straight Street pursued and received funding to add both Roanoke high schools to the assembly roster after last year’s campaign.

November 4

EVENT:
Fishburn Park Students Promote Environmental Awareness in Community with Reusable Fashion and Yard Sale
SCHOOL:
Fishburn Park Elementary
DATE/TIME:
November 4th, 6:30 PM Fashion Show, and November 5th, 7 AM-12 PM Yard Sale
DETAILS:
Fishburn Park Elementary is holding its third-annual Environmental Reusable Fashion and Yard Sale on Saturday, November 5 from 7AM-12 PM to raise money for its Environmental Focus program. On the day before the event, students will perform and model donated outfits at the Pre-Sale on November 4 at 6:30 PM. The school will use proceeds to purchase greenhouse supplies, birds, lizards, gardens, raised beds, and ponds. The funds will also be used to offer students an instructional Earth Hour. The yard sale will include great buys on clothing, accessories, shoes, toys, baby items, and small household items that have been donated by the families, community members and the faculty/staff of Fishburn Park. There will also be light breakfast items, such as muffins and juice, for sale.

November 14

EVENT:
Roanoke City Schools Superintendent Rita Bishop to Receive Award Presented by Taubman Museum of Art
LOCATION:
Taubman Museum of Art
DATE/TIME:
November 14th, 11:15 AM-1:30 PM
DETAILS:
Roanoke City Schools Superintendent Rita Bishop is this year’s recipient of the Art Venturer Award and will be honored at the Taubman Museum of Art’s 2011 Women’s Luncheon on November 14. The Art Venturer Award is presented to an individual for achievement in arts education. She will be recognized alongside Pearl Fu, recipient of this year’s Ann Fralin Award for achievement and support in the arts. The reception begins at 11:15 AM, and the luncheon and program begin at noon. Former Executive Director of the Cleveland Museum of Art and Virginia Museum of Fine Art Katharine Lee Reid, will be the keynote speaker. Proceeds from the event will benefit educational initiatives at the museum.

November 15

EVENT:
ROTEC’s Reality Store Project Gives Students First-Hand Experience on Making Financial Decisions in Life
SCHOOL:
Roanoke Technical Education Center (ROTEC)
DATE/TIME:
November 15, December 14
DETAILS:
Upcoming dates:
November 15 Jackson Middle School 8:00am – 3:30pm
December 14 Breckinridge Middle School/NCTLA 8:00am – 3:30pm
E-mail Kathleen Duncan at kduncan@rcps.info with any volunteers from area businesses, or call 853-2803 for questions.
ROTEC will be conducting a career exploration project called The Reality Store with every eighth-grader in the division this school year. The Reality Store is a program that helps to prepare students for career development, interpersonal development, and financial literacy. Each student imagines themselves at the age of 30 and must make monthly essential purchases/payments with the goal of having some money left over. There will be nearly 40 volunteers from the Advisory Council, Foundation, and area businesses to implement the project.